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Wednesday, January 16, 2013

BlackBerry 10!!! A Threat??

Recently BlackBerry announced their new version BB10. Is this the new weapon against other platforms out there? Does it stand a chance to win especially with android in the top?
We'll concentrate here on 3 main aspects,
1.The current status
2.Compatibility and support
3.Reach for consumers
1. BlackBerry now has very less consumers in its hand. Based on the analysis 1 out of 10 users have blackberry running their day.While android having 6 phones, with 2 Iphones and 1 windows phone. With this low amount of share also it sure does stand a chance to stand up against others. But these chances are restricted to the 2nd and 3rd aspects.
2. As we see previous blackberry versions don't support many applications to be able to run on the platform. The app store has less apps as compared to other os. Though recently there were 150000 apps being developed for the os in 2 days. This still is not a major support. With androids users increasing and Iphones selling out. BlackBerry has a very chance in the market for its less app availability even against windows. Now with lumia 920 releasing the market will be shifted slightly towards the new Nokia+Windows flagship which has already made quite a hype. On the other side we have Androids v5 coming with lot of expectations and also Galaxy S4. With the hype of Iphone 6 (5S) being rumored BlackBerry's new os doesn't have a chance even with its intuitive ui.
3.The moment someone says blackberry the fist thing that strikes the mind of people is business. Yes blackberry is only targeted for business minded people for their secure usage. This narrows down it's chances even more.
There are 3 of the new open source os coming up this year.
The new Ubuntu, firefox, tizen.
With all these, the competition for the best consumer product and os becomes even more challenging.

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